What happens to your customers when you change your prices
When you change a price, new customers pay the new price immediately. For existing customers, the rule is asymmetric: decreases apply immediately, increases apply at renewal.
The exception is a plan's selected base price or variant, which changes at renewal in both directions.
The subscription keeps the selected price ID. Changes to that catalog row take effect at renewal, whether you raise or lower it — the current period is already paid. If the selected row is a regional variant, its own current market price is used.
| New customers | Existing customers | |
|---|---|---|
| You raise the price | Pay new price | Keep current price until renewal |
| You lower the price | Pay new price | Keep current price until renewal |
You change Plan Pro from $99/mo to $129/mo.
A new customer signs up today → pays $129/mo.
An existing customer on day 15 of their month → keeps paying $99/mo.
That same customer at renewal → starts paying $129/mo.Archiving a price prevents new selection but does not break subscriptions already bound to it. Accepted Offer phases remain snapshotted separately.
Per-unit price changes are asymmetric: a decrease applies immediately to the current period, an increase applies at renewal.
You raise the overage price from $0.002/call to $0.005/call.
Your customer has already used 5,000 extra calls this month.
This month's invoice → still charged at $0.002
Next month's invoice → charged at $0.005
You lower the overage price from $0.005/call to $0.002/call.
This month's invoice → charged at $0.002 — the cheaper price applies immediatelyPer-seat prices follow the same asymmetry: cheaper applies now, more expensive applies at renewal.
You raise the extra seat price from $25/seat to $35/seat.
Your customer has 3 extra seats.
This month → 3 × $25 = $75
Next month → 3 × $35 = $105
You lower it from $35/seat to $25/seat.
This month → 3 × $25 = $75 — applied immediatelyHow is this guide?