Pricing Changes
What happens to your customers when you change your prices
When you change a price, new customers pay the new price immediately. For existing customers, the rule is asymmetric: decreases apply immediately, increases apply at renewal.
The one exception is the base price, which changes at renewal in both directions.
Base Price
Base price changes take effect at renewal, whether you raise or lower — the current period is already paid.
| New customers | Existing customers | |
|---|---|---|
| You raise the price | Pay new price | Keep current price until renewal |
| You lower the price | Pay new price | Keep current price until renewal |
Example
You change Plan Pro from $99/mo to $129/mo.
A new customer signs up today → pays $129/mo.
An existing customer on day 15 of their month → keeps paying $99/mo.
That same customer at renewal → starts paying $129/mo.This means you can change prices without worrying about disrupting current customers. They'll always finish their current period at the price they paid.
Usage-Based Pricing (Overage)
Per-unit price changes are asymmetric: a decrease applies immediately to the current period, an increase applies at renewal.
Example
You raise the overage price from $0.002/call to $0.005/call.
Your customer has already used 5,000 extra calls this month.
This month's invoice → still charged at $0.002
Next month's invoice → charged at $0.005
You lower the overage price from $0.005/call to $0.002/call.
This month's invoice → charged at $0.002 — the cheaper price applies immediatelySeat Pricing
Per-seat prices follow the same asymmetry: cheaper applies now, more expensive applies at renewal.
Example
You raise the extra seat price from $25/seat to $35/seat.
Your customer has 3 extra seats.
This month → 3 × $25 = $75
Next month → 3 × $35 = $105
You lower it from $35/seat to $25/seat.
This month → 3 × $25 = $75 — applied immediatelyRelated
- Plan Changes — What happens when your customer upgrades or downgrades
- Proration — How mid-cycle charges are calculated
- Seats — How seat-based billing works
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